![]() ![]() However, cursive can sometimes come across as ritzy or dainty, so it’s not for every brand. Again, curves come into play, as cursive writing is inherently more playful than blocky fonts. If you don’t want to go full throttle Seussian, playful typography is a moderate path for making a serious brand just a little more approachable.Ĭursive writing, as in the logo for Birth, Etc., is always a safe choice for fun logos. Logo design by badem for Tail Spin Slots. ![]() But even more serious brands can seem just a tad friendlier by enclosing their logo in a simple circle. If a brand wants to be excessively playful, they can add overlapping curves, spirals and circles to their heart’s content. want to soften their image, either a little or a lot.However, even more serious brands can temper their formal side by adding a few curves, such as Storage Squirrel centering their logo around a dominant S shape. The most fun logos have curves everywhere, such as Joylla using both a cloud shape and a cursive typography. Fun logos almost always use curves, circles and rounded edges and stay away from blocky and square shapes (which are more the domain of formal industries like banking).Īll the logos above have prominent curves, whether full on circles like Denton or the less ostentatious half-moon shapes for JobMatch Talent.Ĭurves are inherently playful, and you can apply them in varying degrees. Visual artists have known for millennia that curves make an image more fun because the eye “dances” to follow the lines. companies in competitive markets that need to stand out any way they can.directly target children or people who are young at heart.No one is going to trust a cartoon turkey to manage their stock portfolio work in recreational or less serious industries.Cute characters work best for brands that… The characters here that don’t have smiles- gobble.io’s turkey and BizOctopus’s octopus-appeal to another of our guidelines for fun logos: being weird. ![]() You’ll also notice that all their characters have smiles, as do most of the logos in this category, which echoes our point above. Perhaps it’s that animals remind us of our childhood, or maybe it’s that they are more innocent than humans, but either way, animals tend to make more fun logos.īooky Wooky, the one brand here that doesn’t use animals, still designs its characters with a cute, simplistic style that has the same playful effect. One thing you might notice about these cute characters is that most-but not all-are animals. You know when you see another person smile and it makes you a bit happier? You can apply the same principle to fun logos. To learn more about the importance of fonts, check out our ‘ Creative Ideas to Increase Sales‘ e-book.The easiest way to show happiness is with a smiling or laughing character in your logo. ![]() Holding a focus group around which font they like better could be very helpful in choosing the best font. Focus groups are a great way to research particular aspects of your business and how they relate to your target audience. Before settling on a font, it could be a good idea to run it by a number of people, or perhaps even run a focus group. The font your choose can alter how your brand is perceived. It can be a good idea to shortlist a number of fonts that your like, and then you can try them throughout the design process. Before you have the main foundation of your logo constructed, you should already be considering what kind of font you would like to use on your logo. Perhaps you could have your logo embellished with some music symbols, notes, or instruments. If you are in the music business, perhaps design your logo in such a way that would resonate with musicians or people who enjoy music. Your logo must resonate with your audience, and possibly explain a little bit about what it is you do. Research Your Fonts and Hold a Focus Group ![]()
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